If you want to know what is going to happen...

News 7 ~ If you want to know what is going to happen, watch what astute investors are doing:


Tobin Smith, syndicated radio and TV broadcaster and the founder and editor of ChangeWave Investing, which is read by more than 250,000 investors each week, recently said:

"According to a recent article in EE Times, it took 50 years for electricity to get into 25% of our homes, but 35 years for phones, 26 years for TV, 15 years for both the PC and cell phone, and only seven for the Internet to reach the same percentage of households.

When you consider how quickly new products can realize 25% U.S. market penetration and the fact that new consumers (particularly in developing nations) are stepping up to the register every day, we'll see some amazingly steep sales ramps (i.e. ChangeWaves) for new products that are just now starting to get some traction. Naturally, we will be riding the world's largest and fastest-demand ChangeWaves in a number of areas. Here is one our ChangeWave Alliance members are watching for in 2006 and beyond:

Radio Frequency ID (RFID): Wal-Mart and Department of Defense mandates started Jan. 15, 2005. Their entire supply chain will be adopting RFID systems or face being dropped. Several major retailers, including Target, Home Depot and Best Buy, have since followed their lead and required their top vendors to come into RFID compliance."

Little time to learn:
=============
The Internet is the greatest catalyst the world has EVER known to stimulate growth and development in technology. There is a huge amount of effort and investment being made by many significant organizations across the globe to continuously refine these technologies so that you can choose to have a better way to count, track and trace the products you make or sell.

Most of the executives we talk with admit they do not really understand what RFID can do for their organizations, let alone tell the difference between RFID (Radio Frequency Identification) and RTLS (Real Time Locating Systems); nor can they explain the difference between between on-demand printing of RFID tags and "electronic printing" technology. Who can blame them? There is so much to read and to understand. We know you do not have enough time to read it all, nor to rate the credibility of commentators and balance their opinions about this technology.

Be careful with your timing:
===================
There is a shortage of well trained people who really understand RFID. Whether you decide to implement RFID now or wait until your customers are impatiently knocking at your door is, of course, your decision so bear this skills shortage in mind when you time your decision to launch a pilot or larger deployment.

Here at Softmatch, we research RFID information every single day and we surround ourselves with some of the world's best independent experts to help us better explain RFID for you in our conferences.

We have prepared an "Introduction to RFID" workshop on 25th April for those who need to get up-to-speed quickly; followed by a superb, balanced conference agenda and speakers on 26th April in Montreal. We limit the number of delegates to ensure that both workshop and conference delegates benefit by "small class sizes". If you are interested in attending, we advise that you register immediately at www.softmatch.com
Lots of opportunities to ask questions, network, hear about the experiences of others, which will lead to discovering the truth about RFID.

SoftMatch are veteran independent event producers (estab. 1982) and they do not sell any conflict-of-interest products.